To establish Closet Revival's transition from a consignment store to a boutique, an all new facebook page was created. By announcing this change on facebook, several previous likers of Closet Revival then joined the new page. The plan to both gain and maintain our audience includes:
1. Post/Update everyday
2. Expand our reach outside of St. George
3. Create online deals
4. Collaborate
Thursday, August 25, 2016
Wednesday, August 24, 2016
Personas
Abby is 19 years old and attending her first year of college. She is both nervous and excited for this new chapter in her life. Abby is looking to add all new items to her wardrobe. She wants to find a store that is up to date with the trends but still affordable. Abby also lives at one of the dorms on campus and uses her bike for transportation, so she would prefer somewhere relatively close to the college.
Michelle is a 28 year old successful hairstylist, that just recently got offered a trip to New York. She is very happy to be going but realizes she needs a couple New York worthy outfits. She also wants to buy complete outfits, everything from the shoes to the accessories. Michelle preferably needs some heel booties, dresses, band tees, jeans/leggings, and choker necklaces. She would love to find all these items at the same boutique.
Lissa is a 22 year old part-time model, searching for a certain style of clothing for an upcoming photo shoot. The photographer wants to do a shoot of two girls with completely different styles. Lissa is told to wear more of an edgy/grunge style of clothing, while the other girl's style is more modest and soft. She's hoping to find a black tee, leggings and red choker. Lissa also wants to find a store that carries the other model's style as well.
Michelle is a 28 year old successful hairstylist, that just recently got offered a trip to New York. She is very happy to be going but realizes she needs a couple New York worthy outfits. She also wants to buy complete outfits, everything from the shoes to the accessories. Michelle preferably needs some heel booties, dresses, band tees, jeans/leggings, and choker necklaces. She would love to find all these items at the same boutique.
Lissa is a 22 year old part-time model, searching for a certain style of clothing for an upcoming photo shoot. The photographer wants to do a shoot of two girls with completely different styles. Lissa is told to wear more of an edgy/grunge style of clothing, while the other girl's style is more modest and soft. She's hoping to find a black tee, leggings and red choker. Lissa also wants to find a store that carries the other model's style as well.
Mission statement
The facebook page is all about promoting the new Closet Revival boutique. Updating followers on new arrivals, deals and the remodeling process. The goal is to showcase items online that are currently on display and available to buy in store or over the phone.
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